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I have written much about terroir in previous articles and have started to think more about how terroir should inform market positioning.To recap, terroir is the “somewhereness” of a vineyard, base … read more

Wine is fined with oxblood or oxblood powder?Not anymore. Oxblood or oxblood powder, or some other types of protein were previously used to fine wine. Wine fining is done to remove particles such a … read more

We have to understand the meaning of DTC in the USA. Since the repeal of prohibition in 1933, numerous systems came into being for getting wine into the hands of consumers. Overall, with many permu … read more

If you hear ‘house wine’, what image pops into your head at first? For many diners, the first thought is cheap wine. This is often not far from the truth. House wine is usually one of the least … read more

We make natural or sustainable, or lutte raisonnee or organic or biodynamic wine. Are these attributes marketable? Do institutional buyers, trade buyers, consumers, existing customers care? Should … read more