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There was a time when looking at a bottle of wine gave strong indications of its quality. The appearance of the bottle, the label, the foil and the closure, were indicative of the quality or at lea … read more

Top 4 Best Costco Wines Want to receive complimentary educational posts via email? Please subscribe below.                     & … read more

Some people are quite sensitive to alcohol levels. It is difficult to assess alcohol content by tasting or smelling. The perception of alcohol is often more about style and balance than absolute al … read more

I have written much about terroir in previous articles and have started to think more about how terroir should inform market positioning.To recap, terroir is the “somewhereness” of a vineyard, base … read more

We have to understand the meaning of DTC in the USA. Since the repeal of prohibition in 1933, numerous systems came into being for getting wine into the hands of consumers. Overall, with many permu … read more